- Grey New York announced that it hired Justin Armour as its chief creative officer. Armour is succeeding Andreas Dahlqvist.
Advertising agency Grey New York has named Justine Armour as the chief creative officer. Armour is succeeding Andreas Dahlqvist — who left the position to rejoin DDB in 2017.
Armour will oversee the creative vision and development at Grey. Plus she will be in charge of recruiting talent and new creative efforts. And she will be working closely with Grey’s worldwide chief creative officer John Patroulis.
Over the past 3 years, Armour worked at 72andSunny. At 72andSunny, Armour was a creative director who oversaw clients like General Mills, Spotify, Audible, Grubhub, and Marcus by Goldman Sachs. 72andSunny executive creative director Keith Cartwright is also leaving the agency, according to Adweek. It is unknown what Cartwright will be doing next.
“We are delighted to welcome Justine to Grey New York. She is bringing her unique creative talents to help our clients build some of the world’s strongest brands. Her work sells, entertains and becomes part of the cultural conversation in tune with our ‘Famously Effective’ philosophy. Her arrival underscores our ongoing investment in assembling the best bench of creative leaders in the world,” said Grey Group worldwide CEO Michael Houston.
Armour had originally started working as a copywriter at McCann Erickson and Clemenger BBDO. Then she worked as a creative group head at Saatchi & Saatchi, a copywriter at Publicis Mojo, and creative director/copywriter from Wieden + Kennedy.
“I’ve been watching with interest at Grey’s reinvention over the past couple of years. When they committed 75% of their talent investment to creative, I thought that was radical and I was curious to see how it would play out. Since then, I’ve seen good people going in, and I’ve seen really nice work coming out. I will be a force for continuing that momentum as we start a brand new decade together,” added Armour.
Some of Grey’s other recent hires include Javier Campopiano as chief creative officer at Grey Europe and Worldwide CMO Cory Berger.
